Eloqi

Eloqi is a mobile app designed to help users improve their communication skills through interactive and personalized speech training. This app empowers users to practice speaking with confidence, whether they're preparing for a job interview, public presentation, or daily conversation.

Year

2025

Project Type

Conceptual - UX/UI Design + Identity

Role

UX/UI Designer

Eloqi mobile screen

Overview

Your Everyday Speaking Companion

Eloqi is an AI-powered speech training app designed to transform how people build and refine their communication skills. With tools focused on clarity, pacing, tone, and articulation, the app offers a dynamic, hands-on experience through guided sessions, real-time feedback, and progress tracking.

Problem

For many, speaking clearly and confidently can be a real challenge. Whether it’s for a high-stakes interview or just making conversation, there's a lack of approachable, flexible tools that help people practice and improve without the pressure of a live audience or expensive coaching.

Solution

Eloqi gives users a smart, supportive space to sharpen their speaking skills anytime they want. It offers guided simulations, personalized practice modes, and real-time feedback, all designed to help users feel more prepared and in control of how they communicate.

View Final Solution
My Role/Responsibilities

UX research, UI design, UX - Business - Branding

Process

Discover

Getting to Know Users

User Interviews

To better understand the real world challenges people face with verbal communication, I conducted user interviews with 3 individuals from different backgrounds and confidence levels. The goal was to uncover habits, fears, and needs around speaking and presentation.

Key Takeaways
01

Many users feel anxious about speaking on the spot, especially in professional scenarios like interviews.

03

Users want short, flexible practice formats they can fit into their routines.

03

Confidence often drops when users are unsure how they sound to others.

05

Real-time feedback is seen as valuable, but only if it feels constructive and easy to understand.

05

There’s a desire for non-judgmental practice spaces where mistakes feel safe.

06

Some users struggle to know what to practice, and appreciate guided suggestions or structure.

Competitive Market Analysis

By analyzing leading speech training tools, I identified key areas where Eloqi can provide a more personalized, flexible, and human experience.

Eloqi Competitive Market Analysis
Empathy Map

To better understand the users mindset and emotional journey, I created an empathy map based on insights from interviews. It captures what they see, think, say, feel, and do when facing communication challenges.

Eloqi empathy map
Pain Points

Through user interviews and research, several recurring communication challenges emerged. These pain points helped shape the foundation of Eloqi’s core features:

User pain points
01

Lack of personalized tools for improving speaking skills

03

Limited time to practice consistently or attend coaching sessions

03

Anxiety when speaking in high-pressure situations like interviews

05

Speaking practice often feels awkward or directionless when done alone

05

Difficulty getting feedback that's specific, helpful, and non-judgmental

06

No easy way to track progress or know if they’re actually improving

Define

Pinpointing the Problem

After gathering insights, I focused on defining the core challenge users face. I created clear user personas, mapped out pain points, and crafted a strong value proposition to guide the design. This helped narrow the scope and shape a focused solution that aligned with real user needs.

User Persona
Eloqi user persona, Daniel
Eloqi user persona, Maya
Problem Statement

Many people struggle to express themselves clearly and confidently in real-life situations like interviews, presentations, or public speaking. Traditional speech coaching is often expensive, time-consuming, or inaccessible, and current digital tools lack personalization, real-time feedback, or practical scenarios that users can relate to.

Value Proposition

Eloqi is a mobile-first, AI-powered communication coach designed to help users improve their speaking skills through short, guided practice sessions tailored to real-life scenarios. Whether users are preparing for a job interview, a class presentation, or everyday conversation, Eloqi offers dynamic speech simulations, instant voice analysis, and clear, actionable feedback on tone, pacing, and articulation. With flexible practice modes, personalized learning paths, and an intuitive interface, Eloqi empowers users to build speaking confidence at their own pace, anytime, anywhere.

Feature Prioritization

To ensure the MVP focused on the most valuable user needs, I used the MoSCoW method (Must-have, Should-have, Could-have, Won’t-have yet) to prioritize Eloqi’s features based on user interviews, feasibility, and business goals.

Eloqi MoSCoW

Structure

Mapping the Experience

I structured the app’s journey with sitemaps and user flows to ensure a smooth and intuitive experience. This step helped outline how users move through the app, from onboarding to completing their speech goals.

User Flow
Eloqi Flowchart
Sitemap
Eloqi sitemap
Sketches
Eloqi homescreen sketches
Eloqi session screen sketches

Design

Bringing Ideas to Life

I created low-fi wireframes and designed the brand identity for Eloqi to align with its core values.

Wireframes
Eloqi mobile screen
Visual Identity
eloqi colours
eloqi typography

Test

Usability Testing & Key Insights

Usability Study

Through usability testing, I discovered users wanted a more intuitive and less cluttered experience. In response, I introduced Eloh, an in-app voice coach that greets users on the simplified home screen. Users can now speak directly to Eloh to begin practice, making the experience feel more natural, conversational, and guided.

Home Screen
Before Usability Study
Eloqi homescreen before usability
After Usability Study
Eloqi homescreen after usability

Implement

A highly curated experience

Finally, I delivered polished, high-fidelity designs that brought everything together.

Eloqi mobile screen
Eloqi mobile screen
Eloqi mobile screen
Eloqi mobile screen

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